Brand Activation Manager - Myanmar

Location: Bangkok Province, Thailand
Job Type: Permanent
Salary THB100000 - THB120000 per month
Specialization: Marketing Communication / PR
Sub Specialization:
Contact: Nawapar Rojvithee
Reference: JO-1802-388390


Brand Activation Manager - Myanmar Market

Job responsibilities:

  • Be responsible for marketing research to find the consumer insight and behavior.
  • Coordinate and collaborate with global brand team to determine the direction and position of branding abroad.
  • Analyze and determine marketing target and marketing position (STP) for brands and products responsibility.
  • Develop and recommend product and price strategies for product portfolio and new product introductions.
  • Formulate promotion strategies (Pull Strategy) and collaborate with trade marketing to determine integrated trade and consumer promotion.
  • Define and plan advertising through appropriated channels and content in each country to maximize ROI for the company such as TVC, Print Ads, Digital, Billboard, Radio or others.
  • Design and plan appropriated marketing events and activities in line with brand direction.
  • Other jobs as assigned from Country Manager.


Qualifications:

  • Bachelor Degree or higher in Marketing or related field.
  • Experience in marketing roles from FMCG.
  • Have regional experience and be able to understand the perception of different nationality is a plus.
  • Hand on professional with tactical acumen and strong execution capabilities.
  • Have an analysis skill with action to bring out the solution.
  • Good team player with supporting colleagues in the process of improvement the business management.
  • Be influencer.
  • Positive attitude towards alcohol products.
  • Have skills of prioritizing the complex and tremendous assignments.
  • Be able to handle diversity and complexity with responsible market area.
  • Must have a competency of English skill.
  • Good initiative and creativity in marketing concepts.