- Responsible for managing brand and product strategy for company's target market (sales and profit)
- Working on marketing aspects of the business to ensure an overall performance of the brand and products in term of sale, awareness, manage a portfolio of products, positive attitude by working closely with sale team and others function.
- Manage market research and competitor & customer insights analysis
- Analyze and identify growth opportunity
- Develop marketing plan , Short term and long term for the assigned brand or product group which are in line with corporate strategy and directions
- Implement approved strategic marketing plan including marketing mix
- Assisting with product development, pricing , packaging and new product launches as well as developing new business opportunities
- Follow up brand status , awareness, usage, image, attitude (UAI) and distribution
- Creating and managing promotional collateral to establish and maintain product branding
- Manage resources in marketing for the assigned brand or products
- Work closely with sale team to ensure effective distribution , reaching the target users and influencer
- Study and manage cost of doing business and try to optimize them
- Build relationship with customer, dealer, trader and business partners
- Planning and execution of all communications and media actions on all channels, including online and social media
- Managing the budget for advertising and promotional items
- Analysis of sales forecasts as well as supply chain and relevant financials and reporting on product sales
- Self-development to keep up changing market environment
- Bachelor's degree or higher in Marketing, Business Administration or a similar field
- Minimum experience 5 years in marketing, branding
- At least 5 years' experience in marketing and branding
- Understanding in agriculture business
- Proficient in English and computer skill
For a confidential discussion please call 02-106-8616 and ask to speak to the Consumer3 Team.
Your application will be treated with strict confidential.
en world Recruitment (Thailand) Co., Ltd.
Athenee Tower, 12th Floor, Unit 1201-1202
63 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 Thailand
Tel: +66 (2) 106 8600 | Fax: +66 (0) 2654 0901