Brand Manager - FMCG

Location: Bangkok Province, Thailand
Job Type: Permanent
Salary Negotiable
Specialization: Brand Manager / Product Manager
Sub Specialization: Market Research
Contact: Rapirat Wiriyapornchodhikul
Reference: JO-2004-439300

Brand Manager - Personal Care FMCG

Job Description:

  • Leads Brand of Consumer Products Activation Team and co-works with cross-functional team members to deliver the brand P&L focused in Thailand Market.
  • Leads critical processes related to business planning, marketing plans, portfolio management and development, market research, new product launches, business performance tracking, and multi-channel marketing.
  • Partners with Global Franchise Organization to develop new products ideas/concepts/designs in line with mid-term and long-term brand strategy.
  • Actively influences Global Franchise Organization for strategic decision, IMC development and mid to long term portfolio strategy that best responded to local consumer needs and business priorities.
  • Establishes a brand building strategy and setting business plan and go to market campaigns to deliver both short-term and long-term business goals and result.
  • Develops and execute winning local consumer connections plans including on-line and off-line.
  • Analyzes market and competitor trends by closely monitoring sales database, research materials and coordinates with other functions.
  • To use consumer insights and opportunities as springboards to new ideas directing efforts in line with business strategy and the brand vision to work align with Global and Regional Brand team included with Trade Marketing Teams and Sales Teams.
  • Explores opportunities and develops strategy for new business opportunities.


  • Thai Nationality candidate with Master's Degree will be a plus.
  • Atleast 3-5 years related experience in FMCG or Personal Care Products marketing
  • Good command in English with experience in MNC is preferred
  • Experience in Skin Care, FMCG, Personal Care, or Beauty Products related categories is a plus.
  • People leadership experience is preferred, Team work and leadership skills
  • Initiative, self-driven, enthusiastic team work and leadership skills

The successful candidate will be provided with a promising career opportunity and an attractive compensation package. To submit your application, in strict confidence, please send your full resume in Word format by click "Apply Now"

For a confidential discussion please call 081-878-6006 and ask to speak to Rapirat (Ying)
Your application will be treated with strict confidentiality.

en world Recruitment (Thailand) Co., Ltd.

Athenee Tower, 12th Floor, Unit 1201-1202

63 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 Thailand

Tel: +66 (2) 106 8600 | Fax: +66 (0) 2654 0901