Brand Manager / Product Marketing Manager (Personal Care)

Location: Bangkok, Thailand
Job Type: Permanent
Salary Negotiable
Specialization: Sales Promotion
Sub Specialization: Trade Marketing, Brand Manager / Product Manager
Contact: Sukanya Jinakoon
Reference: JO-1905-418364

Base Salary: Interested Rate for Discussion


  • Manage product marketing, branding sustaining strategies included with NPDs launching strategy for total Baby Care & Skin Care portfolio (Powder, Lotion, Soap, Shampoo) to meet business objectives in terms of gross profit, market share & distribution.
  • Develop marketing mix strategies (ATL/BTL/Digital/Retails) to build the integrated consumer brand experiences and ensure perfect implementation of communication materials & campaigns.
  • Manage cross-functional team (Sales/Supply Chain/Regulatory/Business Quality/Plant/Etc.) and external agencies (Creative/Media/Digital/Social Media/PR/Event/Research) to build broader business strategies.
  • Plan and implement actionable in-store solutions (Assortments, Merchandising, POSM, POG) by account based on beauty shopper behavior in each channel.
  • Initiate promotional guidelines & special promo mechanics based on shopper/category understanding and analyze ROI & post-promo evaluation.
  • Collaborate with Customer Development team to develop account year plan which aligns to the brand strategies and company priorities.
  • Manage beauty advisors (BA) training, sales target setting, performance evaluation and mystery shopper.
  • Ensure sales forecast number delivery in accordance with S&OP commitment.
  • Manage brand P&L and ensure the healthy brands' financial performance accounts.

General Competency

  • Strong analytical skills
  • Presentation skills
  • Conflict management skills
  • Strategic, creative and logical thinking
  • Able to solve problems and make decisions
  • Planning and organizing skills
  • Negotiation skills
  • Project management and follow-up
  • Team work and leadership skills
  • Independent, self-driven, enthusiastic

Experience & Requirement

  • Thai Nationality female or male.
  • Generally, requires 3-5 years related experience in FMCG or Personal Care Products marketing.
  • Experience in MNC is preferred.
  • Experience in Skin Care, FMCG, Personal Care, or Beauty Products related categories is a plus but not a must.
  • People leadership experience is preferred.

Education & Professional Qualification

  • University/bachelor's degree or above

Language Requirements

  • Impactful communication skills with fluency in English
The successful candidate will be provided with a promising career opportunity and an attractive compensation package. To submit your application, in strict confidence, please send your full resume in Word format by click "Apply Now"

For a confidential discussion please call 02-106-8615 and ask to speak to Rapirat (Consumer Team)
Your application will be treated with strict confidentiality.

en world Recruitment (Thailand) Co., Ltd.
Athenee Tower, 12th Floor, Unit 1201-1202
63 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 Thailand
Tel: +66 (2) 106 8600 | Fax: +66 (0) 2654 0901