Digital marketer (1 Year contract)
Job responsibilities
· Own the creative content development
· Create communication & product launch campaigns together with the communication specialist and product marketing team with focus on the digital channels
· Adapt all marketing content, such as photos, videos and presentation material to fit with web and social media.
· Responsible for reporting analytics on digital channels activities, performance and budgeting
· Become the point of contact between Divisional digital team and customer center marketing.
· Take the ownership of C4C (our CRM system) related to lead generation
· Prepare engaging content using Marketing Persona concept, customer journey and SEO on local website and owned channels. Capture the data continuously via KPI's to present to Management for further actions.
· Ensure that local website is continuously updated in accordance with marketing activities
· Drive the South East Asia SEM initiatives
· Ensure that local social media development with regular posts
· Run webinars to create leads
· Drive marketing automation
· Build short-term and long-term digital plan together with Marketing Manager and Business Line managers
· Ensure local and global implementation of the divisional digital campaigns and follow up results.
· Support all events and its communication through digital channels
Qualification:
· University degree, preferably digital marketing related
· 1-3 year working experience in a digital marketing.
· Hands-on experience with inbound marketing systems, and familiarity with marketing automation practices.
· Expert knowledge in the latest in digital and social media channels and how-to best leverage for marketing programs, as part of an overall social business strategy.
· Experience working in a collaborative B2B environment with Marketing, Product dept. and PR/Media
· Solid expertise with Adobe Suite, MS office, Website development/metrics and professional in PowerPoint.
· Online and offline communications channels and it is a merit if you have experience from an international environment.
