Digital Marketing Manager (FMCG Product)

Location: Bangkok Province, Thailand
Job Type: Permanent
Salary Competetitive package with benefits
Specialization: Digital / EC / CRM
Sub Specialization:
Contact: Rapirat Wiriyapornchodhikul
Reference: JO-1912-432541

Digital Marketing Manager (FMCG)

Location: Bangkok, Thailand
Company Information: FMCG - Fabric Care


  • Manage and plan for company's digital marketing strategy to promote products included with company's strategic direction and roadmap.
  • Taking charge in digital marketing implementation in all stages to ensure the proper platform and content to support product marketing objective and campaign.
  • Support brand and to ensure seamless way of work.
  • Lead digital campaign including marketing campaign, always on and cross functional.
  • Conducting research and competitive analysis (market size, competitive benchmarks, trends opportunities, customer needs and expectations)
  • Leading innovative initiative project; using all possible resources and new technologies to prepare for the expected disruptions
  • Develop and deployment of digital plan and integrate to Brand Plan.
  • Lead digital touch point which align with Business and Digital E2E journey (Corporate Web Site, Online Social Media, and Agency Web Site, Social Campaign etc.).\
  • Lead digital agency and media partnership management.
  • Utilizing database, analytics, and CRM platform to drive conversion and constant improvement and innovation
  • Monitoring all budget related to digital marketing


  • Thai Nationality only.
  • Bachelor's degree in Mass Communications, Marketing or related field.
  • 5-7 years' experience in digital marketing especially and/or Tech Company
  • Intermediate level in Thai and English.
  • Strong problem solving, analytical and innovative thinking skills
  • Creative, passion in Digital, flexible, risk-taking and initiative leads the ideas.

For a confidential discussion please call 02-106-8615 and ask to speak to Rapirat (Consumer Team)
Your application will be treated with strict confidentiality.

en world Recruitment (Thailand) Co., Ltd.
Athenee Tower, 12th Floor, Unit 1201-1202
63 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 Thailand
Tel: +66 (2) 106 8600 | Fax: +66 (0) 2654 0901