Head of Marketing Insight /Marketing Research (FMCG)

Location: Bangkok Province, Thailand
Job Type: Permanent
Salary Competitive Salary and Benefit
Specialization: Market Research
Sub Specialization:
Contact: Rapirat Wiriyapornchodhikul
Reference: JO-2004-438545

Head of Marketing Insight /Marketing Research
(Consumer Products)

We are looking for the Head of Marketing Insight Research Team - with 2-4 direct subordinates. You will work with the company who is a key market player in fast moving consumer goods in Thailand.

Responsibilities

· Lead team of Category Research alongside with Brand Team to develop and communicate high-impact, insight-based recommendations using diverse sources that drive brand strategies to win in the marketplace.
· Plan and lead team in designing research questionnaires and moderator guides.
· Delivering research plans for products the all stages throughout the innovation funnel, including post-launch evaluation
· Identify marketing insight and consumer insight which to provide data analysis supports brand strategy.

Head of Marketing Insight /Marketing Research

(Consumer Products)

We are looking for the Head of Marketing Insight Research Team - with 2-4 direct subordinates. You will work with the company who is a key market player in fast moving consumer goods in Thailand.

Responsibilities

  • Lead team of Category Research alongside with Brand Team to develop and communicate high-impact, insight-based recommendations using diverse sources that drive brand strategies to win in the marketplace.
  • Plan and lead team in designing research questionnaires and moderator guides.
  • Delivering research plans for products the all stages throughout the innovation funnel, including post-launch evaluation
  • Identify marketing insight and consumer insight which to provide data analysis supports brand strategy.
  • Communicate and embed learning to increase the impact of insights into action by making them meaningful to the business strategy.
  • Conducting regular market analysis and analyzing the data in a holistic perspective by combining different data sources, such as home panel, brand tracking, and other ad-hoc research studies ie. U&A, Consumer Immersion.
  • Monitor team and manage resources effectively included of research budget

Qualifications

  • Thai Nationality only
  • Minimum of five (5) years of marketing research experience for FMCG Industries.
  • Strong project management and analytical skills
  • Effective interpersonal, communication and presentation skills
  • Proficient in using SPSS and MS Excel (advance Excel is preferable)
  • Experience with AC Nielsen data is advantageous
  • Can-do attitude towards team works and team driven.
  • Strong focus on commercial brand performance and financials

For a confidential discussion please call 081-878-6006 to speak to the K.Rapirat (Ying)

Your application will be treated with strict confidential.

en world Recruitment (Thailand) Co., Ltd.

Athenee Tower, 12th Floor, Unit 1201-1202 63 Wireless Road,

Lumpini, Pathumwan, Bangkok 10330 Thailand

Tel: +66 (2) 106 8600 | Fax: +66 (0) 2654 0901

www.enworld.com/th


· Communicate and embed learning to increase the impact of insights into action by making them meaningful to the business strategy.

· Conducting regular market analysis and analyzing the data in a holistic perspective by combining different data sources, such as home panel, brand tracking, and other ad-hoc research studies ie. U&A, Consumer Immersion.

· Monitor team and manage resources effectively included of research budget

Qualifications

· Thai Nationality only

· Minimum of five (5) years of marketing research experience for FMCG Industries.

· Strong project management and analytical skills

· Effective interpersonal, communication and presentation skills

· Proficient in using SPSS and MS Excel (advance Excel is preferable)

· Experience with AC Nielsen data is advantageous

· Can-do attitude towards team works and team driven.

· Strong focus on commercial brand performance and financials







For a confidential discussion please call 081-878-6006 to speak to the K.Rapirat (Ying)

Your application will be treated with strict confidential.




en world Recruitment (Thailand) Co., Ltd.

Athenee Tower, 12th Floor, Unit 1201-1202 63 Wireless Road,

Lumpini, Pathumwan, Bangkok 10330 Thailand

Tel: +66 (2) 106 8600 | Fax: +66 (0) 2654 0901

www.enworld.com/th/