Head of Trade Marketing

Location: Bangkok Province, Thailand
Job Type: Permanent
Salary Negotiable
Specialization: Trade Marketing
Sub Specialization:
Contact: Nawapar Rojvithee
Reference: JO-1802-388514

Head of Trade Marketing

(Consumer Electronics)

Client Information: Consumer Electronics Company
Location: Bangkok


Responsible for the development of strategy, planning and analytical function in trade marketing and also provide support to the shared service function and assist in developing sales processes and capabilities. Also responsible for enhancing the channel sell through, channel development and efficiency of the retail shops for mobile phones, consumer electronics, and IT products.

  • Co-work with Product Marketing and Sales Team to develop and implement customized channel promotions for products
  • Analyse channel sell through and promotion results, outlet by outlet and implement improvement plans
  • Conduct and check competitive benchmarking, retail price comparison, competitors movement and feedback to Product Marketing and Sales Team
  • Analyse channel performance, shops performance and provide feedback to Product Marketing Managers and Sales Team
  • Identify and implement key KPI metrics for measurement of efficiency and resource allocation
  • Have a systematic retail outreach programme to ensure high share of mind with store managers, floor salesmen and other influencers
  • Develop new channels to assist sales team to grow the business
  • Create synergy in Marketing data tracking, store capacity mapping, shops mapping and develop improvement plans
  • Ensure alignment across the sales and marketing on field sales needs and marketing initiatives and budget managemen


  • Thai Nationality only, minimum Bachelor Degree, MBA is preferred.
  • At least 12 years relevant sales and marketing experiences with FMCG industry, lifestyle or competitive companies
  • Strong experience in trade marketing, category management, account management background more than 6 years with a leading consumer products or FMCG companies
  • Familiar with retail environment, dealers and channel management
  • Strong record of creating a winning vision in an environment, emphasis on merchandising, promotion and partnerships
  • Ability to create and implement business strategies that grow sales & margins and manage key business metrics
  • Innovative and creative-ability to identify and evaluate creative ideas, focusing on those that will create competitive advantage
  • Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment
  • Strong business acumen, awareness of market and retail trends
  • Good analytical, mathematical and statistics abilities are encouraged to apply
  • Excellent interpersonal and communication skills
  • Ability to work in a very fast paced, multi-disciplinary company
  • Excellent command of English both written and spoken