Marketing Director - Leading Quick-Service Restaurant

Location: Bangkok Province, Thailand
Job Type: Permanent
Salary THB150000.00 - THB300000.00 per month
Specialization: Marketing Manager / Director
Sub Specialization:
Contact: Rapirat Wiriyapornchodhikul
Reference: JO-1904-415745

Job Description:

  • Work as Head of Marketing of Leading Quick-Service Restaurant to lead all our marketing activities including Digital, Advertising, Communications and New Products Development.
  • Lead customer-centric activities and craft strategic programs to meet brand budget effectively for both quarterly and annual budgets.
  • Familiar with all social medias channels and all digital campaigns to communicate / advertise and create strategy for communication purpose.
  • Set target, monitor results and report against goals on timely basis.
  • Work collaborate with APAC Team on brand's position, pricing and development basis.
  • Ability to drive reputation and expand market share of brand across all channels and marketing efforts (both offline and online communication strategies).
  • Analyze consumer behavior and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Coordinate sales and marketing efforts to boost brand awareness
  • Prepare and execute the quarterly and annual planning of brand to promote higher profitability, grow customer and highly competitiveness.


Qualification:

  • Thai Nationality, Male or Female
  • Experience in Head of Marketing/ Business Development Food/QSR Chain (preferred).
  • Good background in digital medias channels included with loyalty and CRM programs
  • Has Customer-Centric-Mindset and work in quick decisive action to market base on customer's trend and requirement
  • Proficiency in Work Planning and Market Strategy / Brand Awareness Management
  • Good analytical skill and problem-solving skill
  • Excellent command of English both written and spoken
  • Flexible, positive thinking with Can-Do Attitude who has ability to work in a fast-paced environment
  • Good in interpersonal skill, presentation skills and team management.
  • Proficiency in Microsoft Word, Excel, and property management systems.
The successful candidate will be provided with a promising career opportunity and an attractive compensation package. To submit your application, in strict confidence, please send your full resume in Word format by click "Apply Now"

For a confidential discussion please call 02-106-8615 and ask to speak to Rapirat (Consumer Team)
Your application will be treated with strict confidentiality.

en world Recruitment (Thailand) Co., Ltd.
Athenee Tower, 12th Floor, Unit 1201-1202
63 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 Thailand
Tel: +66 (2) 106 8600 | Fax: +66 (0) 2654 0901
www.enworld.com/th/