Senior Brand Manager (FMCG)

Location: Bangkok Province, Thailand
Job Type: Permanent
Salary Competitive Salary and Benefit
Specialization: Brand Manager / Product Manager
Sub Specialization:
Contact: Rapirat Wiriyapornchodhikul
Reference: JO-2004-438546

Senior Brand Manager (FMCG Product)

Responsibilities

· Reporting to Group Brand Manager, setting of marketing strategic plan, brand activation and brand communication working towards in order to drive brand growth brand development

· Managing brand performance and activity to build brand equity and achieve in both business and marking objective.

· Generating new ideas and implementing right tactics for Responsible Consumer Products aimed to brand growth.

· Developing understanding of categories including core consumer needs, market environment, competitive environment and consumer insights to identify brand objective, brand opportunities, brand road map, growth drivers, and brand plan

· Integrated marketing communications and developing insightful brand activation with brand proposition and brand strategies

· Lead in conducting marketing research to understand consumers' needs and find market opportunities

· Ensuring the launch success through making sure that advertising and promotion are implemented to enhance brand essence and communication direction

· Ensure that the new product meets brand objective and quality standard by collaborating with Research & Development and Production

· Planning and managing brand budget and brand P&L to ensure delivering effective marketing program and achieve target sales.




Qualifications

· Thai nationality only

· Bachelor's degree or higher

· Proven record of brand marketing, preferably in FMCG business

· Effective interpersonal, communication and presentation skills

· Strong analytical and conceptual thinker

· Attentive to details, able to handle pressure

· Result-driven, innovative and passionate

· Good command of Thai and English

· Computer literate; MS Word, PowerPoint, Excel




For a confidential discussion please call 081-878-6006 to speak to the K.Rapirat (Ying)

Your application will be treated with strict confidential.




en world Recruitment (Thailand) Co., Ltd.

Athenee Tower, 12th Floor, Unit 1201-1202 63 Wireless Road,

Lumpini, Pathumwan, Bangkok 10330 Thailand

Tel: +66 (2) 106 8600 | Fax: +66 (0) 2654 0901

www.enworld.com/th/







For a confidential discussion please call 02-106-8615 and ask to speak to Rapirat (Consumer Team)

Your application will be treated with strict confidentiality.

en world Recruitment (Thailand) Co., Ltd.

Athenee Tower, 12th Floor, Unit 1201-1202

63 Wireless Road, Lumpini, Pathumwan, Bangkok 10330 Thailand Tel: +66 (2) 106 8600 | Fax: +66 (0) 2654 0901

www.enworld.com/th/